The awards are in recognition of creative excellence in advertising in Africa and the Middle East. We had a total of 11 nominations & 3 awards for MOFILM, and were lucky enough to catch up with David Franciscus to tell us about his […] Once television had finally been introduced, the first television commercials commenced in 1978, and consequently, the Loerie Awards were introduced in the same year to promote the new medium of television advertising. Special awards included the Marketing Leadership and Innovation and Brand South Africa Young Creatives Awards on Friday night and the Hall of Fame induction on Saturday night. Entries are now open for the awards, which reward innovation and creativity in brand communication. Informational Films, Explanatory Videos: 5. DURBAN, South Africa, August 15, 2018/ — For the third year running, Facebook (www.Facebook.com) is sponsoring the annual Facebook Challenge as part of the Student Category at The Loerie Awards 2018 – Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence … The Effective Channel Integration category looks for how sophisticated communications architecture helped boost campaign effectiveness. 141 Loeries were awarded across nine categories including three Grands Prix, 16 Golds, 12 Craft Golds, 49 Silvers and 61 Bronzes. August 26, 2019. Loeries Judging: 08h00 – 17h30: Judging of Student Awards, Digital & Interactive and the Integrated Campaign categories. The awards ceremony will be held at the International Convention Centre Durban and Loeries Creative week will … Special awards included the Marketing Leadership and Innovation and Brand South Africa Young Creatives Awards on Friday night and the Hall of Fame induction on Saturday night. Example: Creative work entered into the Print Magazine category, cannot be re-entered into the Design Poster category if it is essentially the same entry. The two campaigns were entered in the Live Communications Student … In the case of campaigns that straddle the eligibility period, e.g. This year the Loeries … Two gifted young creatives, Tshepo Tumahole, a copywriter at Joe Public and Jarryd Duthoit, a finishing artist at Left Post Productions, have been awarded the 2020 Loeries Brand South Africa Young Creatives Award. Said Loeries CEO, Andrew Human, “this is the last opportunity for brands to showcase their best work and be recognised across our region. The decisions of the Board of Directors of The Loerie Awards shall be final regarding all matters or disputes that arise after the judging process has been concluded as well as all other matters that do not form part of the judging process, such as whether an Entrant is eligible to enter the Awards, which category an Entry should fall in and whether an Entrant has complied with all entry terms and conditions. ... South African Loeries Honor TV and Cinema Spots, The Loeries wrapped up the awards with film, Grand Prix, brand of the year, agency of the year award, regional agency group of the year and the Hall of Fame. M-TIBA wins Shared Value Gold Award at Loeries Awards. Ogilvy Africa, an agency which is majority owned by NSE listed marketing & communication services firm WPP Scangroup has won five medals at the Loeries for its “Most Eligible Bachelor” Campaign that aimed to raise awareness and funds to protect the only remaining male northern white rhino in the world from … Published by Practical Publishing. CATEGORY: Effective Creativity - Previous Winner AWARD: Campaign Gold ADVERTISER: The Absolut Company 296 Loeries were awarded across 14 categories including 5 Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates. The quality of the South African advertising is up there amongst the best of the word, where every year a few loeries winners go on to make a name for themselves at the internationally recognised Cannes or D&AD awards and few are lucky enough to walk away with … The Categories: 1. The winning campaign will be produced professionally with Facebook’s guidance and made available to people on Facebook and Instagram. 296 Loeries were awarded across 14 categories including 5 Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 … Contact Us. F. JUDGING AND AWARDS. Mr … the Talent The people who make the spots you love. take i Throughout Loeries Creative Week, the industry enjoyed an abundance of incredibly experienced and gifted thought leaders from across the globe. Project 2: (Deep Brief) Due Date: 04 May 2018 The Loeries are South Africa’s premier awards for creativity in the advertising and brand communications industry. The agency says that this demonstrates its signature creativity and its proficiency across multiple channels. Marketing Communication – B2C: 4. You may enter your work into as many categories as you wish. The first of two Loeries awards evenings was held on Saturday evening at the Durban International Convention Centre, and was hosted by comedian Donovan Goliath. This year the Loeries challenges the industry to #fightthegoodfight and create work … A total of 264 Loeries were awarded across 16 categories: five Grands Prix, 28 Golds, 63 Silvers, 110 Bronzes, 14 Craft Golds and 44 Craft Certificates. Studio 2020-05-11T15:53:16+02:00 December 13th, 2019 | Categories: Awards, Loeries 2019 | Tags: 0307 Films, 2+3 Post Productions, Abnormal, Audio Militia, BlackGinger, Carbon Films, Chocolate Tribe, Darling Films, Deliverance Post, DUKE, Egg Films, FCB Joburg, Finetune Studios, FoxP2 Cape Town, Fulecontent, Giant Films, Grey Advertising Africa, Grid Worldwide, Havas Worldwide, HelloFCB, Hey … A total 264 Loeries were awarded across 16 categories including 5 Grands Prix, 28 Golds, 63 Silvers, 110 Bronzes, 14 Craft Golds ad 44 Craft Certificates. 296 Loeries were awarded across 14 categories including 5 Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates. Thus, when entries opened for the 2019 student award categories of the Loeries Awards, which recognises creative brilliance and innovation in the advertising and marketing industry, it was deemed fitting to enter these two student teams. EDEN FM: DUX AWARDS Our top matriculant for 2019 Eldine Petersen,along with Mr.Barense and Mr.Talmaggies, attended the EDEN FM:Dux Awards in George on Saturday. The Kloof Mall, 19 Kloof Road, Bedfordview, Johannesburg, South Africa T: +27 11 568 1894 M: +27 83 260 4584 The second evening, hosted by DStv, included awards … This recognises and celebrates the achievements of the next generation of creative professionals who are redefining creativity on mobile. There were 4,500 social media mentions throughout the month of August – peaking at over 1,000 mentions on the weekend of 17 – 18 August. Judging takes place during Loeries Creative Week Cape Town from 15 to 21 September 2014.. Finalists will be announced during the week and winners will be announced on Saturday 20 and Sunday 21 September at the 36th Annual Loerie Awards at the CTICC.. Thus, when entries opened for the 2019 student award categories of the Loeries Awards, which recognises creative brilliance and innovation in the advertising and marketing industry, it was deemed fitting to enter these two student teams. Europe Americas Asia Pacific. Posted on August 22, 2018. Over 5,200 entries were received, with 18% of entries from outside South Africa. The event, now in its fortieth year, is the biggest gathering of creatives in Africa and the Middle East. Television was introduced to South Africa relatively late in 1976, and the delay was due to the political belief at the time that television was "undesirable". "The Service Design category is a new one, but a very relevant one given the increasing demand for brands to create meaningful engagement with their customers," said Gareth Leck, Loeries Jury Chairman for … At the same time, many categories that were earlier a part of Oscars have now been removed. VMLY&R South Africa was among the winners at last night’s Loeries awards with eight honors including two Golds, two Silvers, three Bronze awards and a craft certificate in multiple categories.. Don’t Tell Me What to Do for Edgars received six awards including Gold in Film Crafts – Original Music & … If history is anything to go by, Middle East advertising creatives are likely to steal the thunder at this year's Loeries … The 2019 Loeries Awards has a new category for designers and Nando’s is the partner – naturally! The Loerie Awards first took place in 1978 in Johannesburg. The AAA School of Advertising dominated the Loeries student categories this year, notching up an impressive thirteen awards. The two campaigns were entered in the Live Communications Student Award category. Loeries Judging. the Craft Q&As and behind-the-scenes. The school, owned by the industry through the ACA is the only internationally accredited advertising school in South Africa. Marketing Communication – B2B: 3. This award aims to recognise marketing initiatives that support creativity and innovation. Loeries® Creative Week will be hosted in Durban with the awards ceremonies held at the International Convention Centre from Monday, 14 August to Sunday, 20 August. The Loeries is the highest accolade for creativity and innovation. The winner will be announced on stage at the awards ceremony on Friday, 23 August. C opywriter and Finishing Artist win the Loeries Brand South Africa Young Creatives Award. Corporate Image Films: 2. Ogilvy South Africa took home 23 statues from the 2018 Loeries held in Durban, including its 8th Grand Prix in a row. The changes for this year’s awards include the following: In the Print category, a new award for South African Non-English Print Advertising; In Print & Outdoor Crafts, a new award for South Africa Non-English Writing Following a week of creative immersion, learning and fun, the 39th annual Loeries Awards ended in 214 awards being handed out. This year’s event was held in Durban this past weekend. If you need help at any stage, call us on 0722 710973 / 0737 869426 or send an email to awards@apakenya.co.ke. The Loeries, Africa and the Middle East’s premiere organisation rewarding innovation and creativity in brand communication, is now accepting entries for the 43rd edition of its globally respected awards. Here's more on the award-winning radio ad and the current campaigns For more information about the entry criteria, categories and judging procedures, visit www.loeries.com. From the MENA region, Hanzo Films won a Craft Gold with Give in to Giving for Emirates NBD. The prestigious Loeries Awards, which recognises excellence in the advertising industry are migrating to South Africa’s playground, Durban. This article is being updated as winners are announced. The Loeries, Africa and the Middle East’s premiere organisation rewarding innovation and creativity in brand communication, is now accepting entries for the 43rd edition of its globally respected awards. Many awards cancelled their plans but, as a non-profit organisation, we knew that stopping our initiatives would go against the very spirit of the Loeries. In the digital category, where South Africa has for some years lumbered along behind the rest of the world, there was some really strong work. The Loeries promote and support this creativity by … Durban ICC: WEDNESDAY 12 AUGUST – Judging; WHAT: WHEN: INFO: WHERE: Loeries Judging: 08h00 – 17h30: Judging of Effective Creativity, Service Design, TV & Radio, Communication Design, Print and … The awards focus on every point where a brand interacts with people – traditional categories like film, print and radio are included as well as areas like digital, design, music videos, architecture, live events, PR, shared value and service design. 296 Loeries were awarded across 14 categories including 5 Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates. Around 2,500 entries were received, with 16% of entries from outside South Africa. Basco was nominated in 3 categories. The Loeries®- Africa and Middle East’s leading creative think tank celebrates, recognises and rewards the value that creativity adds. 137 Loeries were awarded this year, across eight categories, including 3 Grands Prix, 15 Golds, 30 Silvers, 49 Bronzes, nine Craft Golds and 31 Craft Certificates. The principle behind this is that the Loeries will only award the same creative idea once. Grey Africa has announced that its work was recognised with 24 finalists across eight different categories, three statues and a Craft certificate at the 2020 Loeries Creative Awards. The awards encompass every area of brand communication and winning a Loerie is considered a testament of excellence. Accenture Interactive has won gold at the 2018 Loeries Award in the Service Design category for its Nedbank Smart Geyser solution. In Southern Africa these birds are known as kwêvoels, though they are also called loeries along with the other turacos. Category: Loeries. In short, there have many inclusions and exclusions in Oscar categories, according to changing times. Gold and Highly Recommended may be awarded in the categories. The prominent awards are one of the biggest advertising, communication design and experimental media awards in the industry and is regionally focused in Africa and … Special awards included the Marketing Leadership and Innovation and Brand South Africa Young Creatives Awards on Friday night and the Hall of Fame induction on Saturday night. Loeries Opportunity 2021 Are Open Loeries Opportunity 2021 is open in various categories therefore qualify applicants can apply now before the closing date. Meltwater, global media intelligence company, went BTS to find out what conversations were emerging around 2018’s Loeries Awards and Creative Week. 4. Awards. Showcasing the best in creativity across Africa and the Middle East The 42nd Loeries Awards has awarded the best in brand communications across Africa and the Middle East. The Loeries recognises and awards creative excellence in the brand communications industry in Africa and the Middle East. The awards, held at the Durban International Convention Centre and hosted by DStv this past weekend, selected winners from over 3 000 entries, for 800 brands represented by agencies … The agency won a Gold in the Newspaper Advertising category Samsung Noise “Cancellation Print”; a Silver in th Digital & Interactive category under Mobile Applications & Sites for Samsung “KalimaLock” and another Silver in the ‘Shared … The three Grand Prix Loeries, the award given for […] AMASA may contact the agency, brand, or anyone associated with the entry, during entry processing or during judging, should any questions arise related to the entry. STEP 5: Upload digital media and supporting documents. The Loeries called on the brand communications industry to create work that changes things and makes a difference, in line with their theme #CreateChange. The exact same creative execution cannot be entered into more than one Single Category. Across six categories, 150 Loeries were awarded, including 3 Grands Prix, 16 Golds, 39 Silvers, 64 Bronzes, 9 Craft Golds and 19 Craft Certificates. There are four categories, each with its own international high-calibre judging panel. See some … Consider not only what fits your entry, but also what criteria it is likely to get judged against. AAA School of Advertising boasts 40 finalists in Loeries student categories Posted: August 13, 2015 The ACA congratulates the AAA School on retaining the impressive achievement of being the institution with the highest number of finalists at the annual Loerie awards. The Loeries, Africa and the Middle East’s premiere organisation rewarding innovation and creativity in brand communication, is now accepting entries for the 43 rd edition of its globally respected awards. 296 Loeries were awarded across 14 categories including 5 Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates. A … Unilever once again supported the 2017 Loeries Awards through their sponsorship of the Shared Value Category. All work produced up to 31 May can be entered.” 296 Loeries were awarded across 14 categories including five Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates. Loeries Entries 2021 is open in various categories therefore qualify applicants can apply now before the closing date. These include five Grands Prix, 28 Golds, 63 Silvers, 110 Bronzes, 14 Craft Golds and 44 Craft Certificates. The two campaigns were entered in the Live Communications Student … Loeries Awards 2020. The decisions of the Board of Directors of The Loerie Awards shall be final regarding all matters or disputes that arise after the judging process has been concluded as well as all other matters that do not form part of the judging process, such as whether an Entrant is eligible to enter the Awards, which category an Entry should fall in and whether an Entrant has complied with all entry terms and conditions. The Loeries, Africa and the Middle East’s premiere organisation rewarding innovation and creativity in brand communication, is now accepting entries for the 43 rd edition of its globally respected awards. The winner will also receive an all-expenses paid trip to Durban to attend the Loeries … The data below indicates that it was a hit. As the leading creative awards for the brand communications industry across our region – the Loeries®reward the most innovative work in all media – even novel areas like music videos, architecture, shared value and service design. 3 New award categories added and entry system gets an upgrade Entries for Loeries® Africa Middle East are now open! … Digifarm shines at Loeries Awards, wins overall prize in Shared Value Category August 20, 2018 admin CSR , News , Tech&PR 0 Safaricom’s DigiFarm has emerged top of the “ Shared Value Category ” in the just concluded Loeries Awards in Durban, South Africa. The 2020 winners have been announced. Radio: KFC’s “Sad Man Meals” by Ogilvy Johannesburg (Ogilvy & Mather South Africa’s seventh Grand Prix in a row) They are a proudly non-for-profit organisation that has been rewarding creativity for over 40 years. The Loeries, Africa and the Middle East’s premiere organisation rewarding innovation and creativity in brand communication, is now accepting entries for the 43rd edition of its globally respected awards.. All electronic media and documentation must be uploaded via the entry system. Leading the jury will be Ron Amram, Senior … the Work the Craft the Talent the Inspiration the News the Insight the Showcase the Focus. In order to simplify the entry process, the 2016 Loeries also sees a number of exciting changes to the awards categories. In 2005 the Loeries moved to Margate, KwaZulu-Natal, then to Cape Town in 2009, and in 2015 the awards will be hosted for the first time in Durban, KwaZulu-Natal. Leave a Comment The Loerie Awards announced the judging panel for the TV Promo, Video and Live Events categories for the 2009 Awards yesterday, Wednesday, 17 June 2009. “The Loerie weekend has grown substantially,” Says Human, “In 2004, when it was held at Sun City, we had 400 guests at the first night’s … To be clear: Work that was entered into the AMASA Awards prior to 1 July 2018 may not be entered again here. five Grand Prix, 34 Golds, 24 CraftGolds, 73 Silvers, and 102 Bronzes. Howard Audio tops the Loeries 2020 rankings for music 5 February 2021 - Read more at bizcommunity.com #BehindtheMask: Rani Bisal, executive head … Joe Public United was named as the Agency of the Year, followed by TBWA/Hunt Lascaris Johannesburg in second place and Impact BBDO Dubai taking the third spot. if two pieces of a campaign were published prior to 1 July 2018, and three pieces after that, then the full campaign (all five pieces) is eligible for entry this year. The Loeries encompass every area of brand communication, and winning a Loerie is considered a testament of excellence. It will be judged according to the category description in every case and … We are thrilled that the ideas that have created value for our clients are being recognized by our peers this weekend at the Loeries Awards.” Winning work was placed in a wide range of categories including; data driven marketing, shared value, creative use of paper, digital, media innovation, live activations, radio, film, … On the first evening, Student, Out of Home, Print, Shared Value, Digital and Design categories were awarded. Now in its sixth year, the competition will examine the insight, strategy and analytics that power effective media investment. This is an individual or team award for demonstrable excellence and innovation in coding or … While still months away, those seeking to get involved this year are running out of time to enter. The Loeries are in town and promise to bring you a week filled with imagination and celebration. The 42nd Loeries Awards has awarded the best in brand communications across Africa and the Middle East. 296 Loeries were awarded across 14 categories including 5 Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates. A total of 646 brands were represented by 281 agencies from 15 countries across Africa and the Middle East. The Communication Design Judging Panel will be chaired by Stephen Doyle of New York-based agency … Our Perfectly Made For Each Other TV commercial scooped a Craft Certificate for cinematography in the Film Craft Category of this year’s prestigious Loeries Awards, 2020. Loeries 2021 Entries 2021 Are Open. Hull explains that digitally-empowered consumers areRead More This year, for the first time, the Loeries are coming to Durban. DURBAN, South Africa, August 15, 2018/ -- For the third year running, Facebook (www.Facebook.com) is sponsoring the annual Facebook Challenge as part of the Student Category at The Loerie Awards 2018 - Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence … Africa’s largest brand communications awards will hit the KwaZulu-Natal capital to recreate the glamour and entertainment of Cannes in 2015. As the 34th Annual Loeries awards entrants are opened. have drab grey and white plumage. Ogilvy Wins Loeries 2018 in Marathon Style. Basco paints, a leading paint manufacturer in Kenya has won 2 prestigious awards at the Loeries in South Africa. The Play Your Part initiative was one of 34 Gold award winners at the Loeries this year. At the awards ceremonies on Friday 17 and Saturday 18 August, 287 Loeries were awarded across 14 categories including six Grands Prix, 31 Golds, 69 Silvers, 113 Bronzes, 18 Craft Golds and 50 Craft Certificates. Entries now close on 31 May 2016. By not only continuing, but also making entries free, we have shown the industry that the Loeries is here to support the industry even during times that challenge it the … The 42nd Loeries Awards has awarded the best in brand communications across Africa and the Middle East. Cheil MENA has taken home three awards in total at the LOERIES 2016. This year the Loeries challenges the industry to #fightthegoodfight and create work that moves society forward in a positive … Finding the right category for your work is an art not a science. Grey Africa wins at the 2020 Loeries Awards: Grey Africa has announced that its work was recognised with 24 finalists across eight different categories, three statues and a Craft certificate at the 2020 Loeries Creative Awards.The agency says that this demonstrates its signature creativity and its proficiency across multiple … Design from Africa and the Middle East finally gets the recognition it deserves with the expanded Nando’s Design category at the Loeries in 2019. Individual Element A tweeting badger won Loeries for Draftfcb and their client, the Johannesburg Zoo. On the 40 th anniversary of the Loeries, the best of brand communication across Africa and the Middle East was awarded over two nights in Durban.. At the awards ceremonies on Friday 17 and Saturday 18 August, hosted by Donovan Goliath, 287 Loeries were awarded across 14 categories including 6 Grands Prix, 31 Golds, 69 Silvers, 113 Bronzes, 18 Craft Golds and 50 Craft Certificates. The 36th annual Loerie Awards – honouring the advertising, media and branding industry – will take place in Cape Town from 15 to 21 September and promise to be a week of creativity and innovation, says Awards CEO Andrew Human. No work created for AMASA can be entered. Student Category Award, 19 August: New this year, is Facebook’s very own award –‘The Facebook Challenge’ in the student category of the Loeries Awards. Advertisement This year the Loeries challenges the industry to #fightthegoodfight and create work that moves society forward in a positive direction. Thus, when entries opened for the 2019 student award categories of the Loeries Awards, which recognises creative brilliance and innovation in the advertising and marketing industry, it was deemed fitting to enter these two student teams. the Work The best new work, curated by shots. With time, the number of categories has gone up to quite an extent and even new segments have been added. On Friday 23 and Saturday 24 August, the best of advertising and design was awarded at the 41st Loeries Awards, with both evenings hosted by Donovan Goliath. Loeries® Creative Week™ takes place in Durban, from 15 – 21 August 2016, with the awards ceremonies on Saturday, 20 August and Sunday, 21 August. The company won SILVER for Best Magazine Ad for its Duracoat … New awards. The Shared Value Award also seeks to identify companies that are purpose-led and who are doing well in their daily business practises. This year the Loeries have introduced a number of new awards including the SANBS Public Service Award and the Facebook Challenge in the Student Awards category. 1. A total of 264 Loeries were awarded across 16 categories. M-Tiba wins gold at 2017 Loeries awards in Durban. Ranked as one of the most awarded creatives in Sub Saharan Africa, he has served in a number of awards shows in the region, including Loeries Africa. Grand Clio and 2 Gold Clio winner, 4x Cannes Lions Winner, Grand Prix Dubai Lynx, Gold Loeries and 2X Agency of the year at APA/Loeries Awards among others. Craft categories are for recognizing the agency, publisher or brand - with the exception of the ‘Craft: Excellence in software, coding & tech innovation’ award. This year also meant two new categories were added to the list of winners: Music Video and Service Design. quick guide entry guide categories best contribution by a media owner ignition award best use of a small budget(<150k) best pro bono campaign best trade marketing campaign best use of print best integrated campaign best branded content campaign best experiential event campaign best online campaign best social … Some 287 prizes were awarded across 14 various categories at the Loeries brand communication awards this past weekend in Durban. Loeries Announces 2020 Award Winners During Creative Week. [5] [6] Dr Andrew Human has been the Chief Executive Officer since 2005 [7] and Suhana Gordhan is the current Chairperson. Loeries Opportunity 2021 is open in various categories therefore qualify applicants can apply now before the closing date. “This gold now affirms the relevance and impact of digitisation as a means to engage and market to modern consumers,” comments Wayne Hull, Accenture Digital Africa Managing Director. STEP 6: GET HELP! The awards cover many categories of television, radio and print including brand communication, graphic design, architecture, direct marketing and digital media. 2. The South African Cheerleading Squad at the 2008 Loeries Andrew Human, CEO of the Loerie Awards, explains that there are very logical and practical reasons behind their choice of location. Oscar Awards have evolved with passage of time.
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