Western companies with Chinese consumers and businesses. and Donthu, N. (1986), `, understanding of cross-cultural consumer behavior in international marketing', effectiveness: the moderating role of involvement'. We bridge together these usually separated bodies of literature to provide an ethically-based examination of both religious and cultural values in one model to understand what drives sustainable consumption as well as outcomes on consumer well-being. Why do people give? An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research … CROSS CULTURAL ONLINE SHOPPING CONSUMER BEHAVIOR: COMPARISON OF CHINA AND TURKEY Volkan Husnu Gurcan School of Economics and Management, Beihang University (BUAA), P.R.China Abstract In this paper we examine online shopping behavior of … Consumer ethnocentrism is still an important factor in determining the magnitude of reluctance to buy a foreign product in both samples, while product judgment also plays an important role, but only in a certain cultural context (i.e. During the next decades, as marketers enter new international markets, an understanding of how culture influences consumer behavior will be crucial for both managers and consumer researchers. pratices is proposed to understand how they influence Chinese Prior research has examined value antecedents to sustainable consumption, including religious or cultural values. 0000000851 00000 n The LAECA acculturation scale items were used in conjunctions with cluster analysis to identify three groups exhibiting varying degrees of acculturation. implications of these variables for outcomes relevant to consumer behavior. It is a product-class-specific construct and refers to the receptivity of a culture to changes from its present product consumption. 0000021003 00000 n Cross-Cultural Consumer Behavior: A Review of Research Findings. Cross-cultural consumer behavior 45 An integrative framework for cross-cultural consumer behavior Innovation plays an important role in product design development that would respond to the user’s needs. Using samples from two countries (USA, n = 120 and Korea, n= 128), this study explored a path model centered on consumers’ reluctance to purchase foreign goods. The proposed framework This implies that product use, including use of utilitarian products, can become identity-based, as can both self-constructive and self-destructive choices. trailer << /Size 167 /Info 141 0 R /Root 143 0 R /Prev 232272 /ID[] >> startxref 0 %%EOF 143 0 obj << /Type /Catalog /Pages 138 0 R >> endobj 165 0 obj << /S 510 /T 593 /Filter /FlateDecode /Length 166 0 R >> stream Join ResearchGate to find the people and research you need to help your work. Our path analysis and logical follow-up tests reveal that both religious and cultural values influence sustainable consumption, and then sustainable consumption positively influences consumer well-being. Costa & G. Bamossy (eds. The test has been conducted on the data collected from consumers aged 60 years and over, with regard to three product purchases. However, no attempt has been made thus far to 18 No. It indicates not only how much affinity their behaviour has to that of other countries but also shows their similarity to or deviation from their own national norm, as well as their compatibility with other people tested. Implications are provided for consumer ethics, business’ ethical practices, and belief congruence theory. 1, 2001, pp. %PDF-1.3 %���� norms and values which provide a common framework for understanding differences among cultures (Zyglidopoulos, 2002). 0000003683 00000 n ), which has been shown in books and research reviews examining religion (Agarwala et al. The commentaries apply the model to culture-contingent effects of power (Shavitt, S., Torelli, C. & Wong, J. This concept can explain the means of creating an advertising message and its success depends on the linguistic features employed. 0000021927 00000 n 45-69. 0000022962 00000 n H�,Rˎ�D�w��%���4l2;�,�@�,�)b 3v����o�;�����w"��7HH|�a����EU��T�9_��������7�}�������'�����b���5��������Ϗ^�s>>\�������W�O��p��. A number of attempts have been made to combine these cultural differences across borders (e.g. This chapter attempts to present a critical examination of the dominant academic, political, cultural and ecological discourses which constitute and contribute to this debate. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs. This is a critical topic for supporting effective multi-national design teams, and it also illuminates assumptions about design’s capacity to function as a type of universal language. Identity-based motivation: Implication for action-readiness, procedural readiness and consumer behavior. 0000001443 00000 n There is, however, a low correlation between this value profile and that of either the population at large or of heavy media users. Recent examples includeSmith and Solgaard (2000),Bentzen, Eriksson, and Smith (2001),Aizenman and Brooks (2008),Colen and Swinnen (2016) and Homes and Anderson (2017).2, ... For gene technology-related applications, Brody [79] highlighted the importance of including religious or cultural traditions, as people tend to judge the technology using ethical perspectives as well as the benefits and risk perceptions. 5. A Review of Cross-Cultural Variations in Consumer Behaviour and Marketing Strategy Francis. The world economy is becoming increasingly cross‐cultural. The innovation gaps were found in the attributes of the orientation of innovation and the product’s platform. are highly dependent on situational cues. All rights reserved. The comparative analysis confirms that cognitive allocation is related to the production of information categories and spatial linguistic principles. 2.5 cross-cultural communication in brazil, 2013 international apr 27, writer: testing change 1 day. Culture influences various consumer behavior dimensions. The perceived risks of nutrigenomics, trust in key players, engagement with medical genetics and religiosity also predict the intention to adopt nutrigenomics. Because the study of culture requires the cross-cultural equivalence of measurement, the second half of this chapter addresses in detail specifi c measurement issues and culturally based response biases likely to be of interest to consumer psychologists. Additionally, many of the other factors outside of environmental conditions and inborn demographic traits can stem from values (e.g., innovativeness, trust of others, beliefs about autonomy, comfort with ambiguity, living conditions, level of environmental concern and knowledge, etc. The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. The most significant differences in the purchasing patterns of the three national samples have been identified with regard to the process of purchasing a smartphone, while the most repetitive patterns have been identified with regard to the purchasing of a new product. An integrative framework for cross-cultural consumer behavior 0000001465 00000 n The First Amendment and problems of political viability: the case of Internet pornography . This research develops fundamental knowledge about how different cultural and linguistic groups understand, communicate and undertake design. The methodology approach – Hofstede’s model of national culture and scientific studies belonging to cultural impacts on luxury consumers’ behavior – is applied to explore cross-cultural differences in luxury consumption behavior. the physical environment shape people’s affairs. 0000016579 00000 n Though they feel stable, identities are dynamically shaped by situational affordances and constraints and this shaping process can occur without conscious awareness. In doing so, we also fulfill calls for more research on socio-demographic antecedents to ethical consumption, particularly in the domain of sustainable consumption. 0000033603 00000 n As Douglas, Our framework can be useful for managers by providing them with a, ratings. The purpose of this research is to show the relationships between the degree of beliefs and the consumption behavior and the reverse effect. The supporters of the individualistic theory find that personality and individual characteristics have an impact on the consumption behavior (De Mooij & Hofstede, 2011;Frank, Enkawa, & Schvaneveldt, 2015;Hofstede & McCrae, 2004; Choices are often identity-based yet the identity-to-choice link is not necessarily obvious for reasons articulated by the identity-based motivation model (Oyserman, D. (2009).
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